The other day, I started to think about “fine print.” I think it’s funny that the brand name and tagline of products are so fabricated and pretty looking, which basically has nothing to do with the product. On cereal boxes, the products name is big and exciting, and the tagline is catchy and colorful. In commercials for medications, actors looks happy and cheerful….but what about the fine print? I think we all have heard the extremely long list of side effects on medication commercials from someone with a soft voice, speaking so fast that you can hardly hear what they’re saying….yet it’s usually the most vital thing to know if you’re taking that medication.
In terms of food products, the ingredients are always in “fine print” in comparison to the brand name, pictures, and tagline.
Products are looking a little too much like this:
And not enough of what THE PRODUCT ACTUALLY IS. This is why I dislike the food industry so much. I get that it’s all about the business and the money but this is people’s health we’re talking about here. Fancy looking brand names pull us in. Taglines make us more interested. The fine print goes unnoticed. In this case, the ingredients. But think about it…the ingredients are what the food IS….which should essentially be the most important part.
Okay, so my point here is: What if it was switched around? What if the ingredients were in huge letters with pretty colors and there were pictures of the ingredients? As for the brand name and tagline, those are now in fine print somewhere on the side or back of the packaging.
This whole thought popped into my head during my Economics class the other day (because Economics is just SO interesting…) and I was doodling what it would look like. Since I can’t exactly find a picture online of my theoretical switcharoo, here’s a picture I took of my doodle (I am NO artist…):
Not so appealing anymore? Yeah, I didn’t think so either. I think that if the ingredients were written all over the packaging in big and colorful letters, people would pay a lot more attention to what they were eating. It’s easy to ignore ingredients when they are hidden on the side of a box while pretty pictures of happy people or cartoons are staring at you.
Something I think would be extra funny is if there were actual pictures of the ingredients. Photos of chemicals in a laboratory wouldn’t be so appealing on the front of a cereal box ;)
It’s all just so deceiving. Shouldn’t the fancy pictures and words have to do with what is actually in the food? I mean, the ingredients are exactly what you’re buying and feeding to yourself.
Don’t get me wrong, I’m all about indulging every once in a while and not stressing out about the nutrition of said splurge. However, I would like to make informed choices on what it is that I am eating.
Just a little something to think about :)